SEO has changed a lot in the past few years. What started off as a simple way to rank websites on search results has now morphed into a real marketing space of its own. In many ways, SEO is its own industry now and has an entirely different set of workforce associated with it.
In order to make sure SEO works for the people invested in it, professionals have to remain updated with its various trends. SEO is a dynamic field. Search engines are updated often and each time an update drops, many websites end up getting the short end of the stick. These changes play a huge role in deciding which website gets top ranking and which one falls down the pecking order.
Unlike other traditional forms of marketing where nothing really changes, SEO is vastly different. Professionals being hired as SEO execs are expected to shore up the search engine presence of the website or platform they are promoting.
For SEO success in 2020, professionals have to take into account a lot of different factors. It can be difficult at times to account for a large number of dynamic factors that play a huge role in affecting SEO performance. In this article, we cover some key SEO recommendations for a strong performance in 2020.
Combine Keyword Research with Topical Analysis
Google is becoming smarter with every new update. Until recently, Google relied on evaluating keyword density and presence to ascertain the primary topic of a given piece of content. New updates to Google Search have ensured that the search engine has become smarter at guessing the context of any given piece of content.
This means keywords may no longer be as important as they once used to be. Instead, SEOs should be more focused on adding and writing on topics that are relevant to the target audience. With Google becoming smarter, there really is no need to place extra keywords to emphasize the context of a given piece of content to the search engine crawler.
Long-Form Content May Not Always Save You
We mentioned in the previous tip that Google has become smarter. Another way in which Google has become smarter is its ability to predict the quality of content. In the early days, Google used to value long-form content more than short content. This was the case because short content was considered to be too brief and lacking detail.
This has changed with new updates to Google’s algorithm. The length of content is no longer as important as it once was. Search engine crawlers have become good at evaluating the quality of content and its relevance to the main topic. Long content that goes on and one without taking into account its relevance to the main topic is not even indexed by Google at times. Thus, writing long content simply for the sake of it is wrong. SEOs should make sure the content they write is relevant to the main topic.
In this article, we covered some crucial SEO recommendations that can help secure a strong showing for professionals in 2020.
About the Author – KartikMathur is a digital marketing trainer currently working at DelhiCourses.in. The popular institute is widely known for its digital marketing institute in Delhi and other programs in fields like cybersecurity and business analytics.